ROAM
ecommerce website, brand refresh
( )
MCGEE & CO.
ecommerce website
( )
ROAM
ecommerce website, brand refresh
OVERVIEW
Roam is a brand built for adventure, offering rugged products that inspire people to explore the outdoors. Their talented team approached us to collaborate on the next stage of the Roam brand. We designed and built a new brand identity and e-commerce website that not only matured the brand but also infused all the passion of their team and community.
Role
Creative Direction
Brand Identity
UI/UX Design
Web Development
Links
BRAND IDENTITY
Roam already had a strong brand, so the new logo and logotype were designed to be an evolution of their existing identity, rather than a complete departure. We enhanced the identity by extending the overall style guide and creating templates for a variety of brand marketing situations.
Scope
Logo
Typography
Color Palette
Brand Assets
Brand Style Guide
Motion Direction
WEBSITE
The website is a custom-designed theme built on top of Shopify. It has all the benefits of a branded website mixed with the backend that they can manage internally.
Scope
Strategy
UI/UX Design
Shopify Development
Technology
Shopify
RESULTS
The new brand identity received great reviews from loyal customers who were excited to see the new look on products (some even delayed their orders). The new site and brand have helped the Roam team expand their product catalog and elevate the brand into a true leader in outdoor products and lifestyle.
Canvas
Kaleena Chung
Javier Estrada
Chelsee Durfey
Dylan May
Matt Mason
Jose Gutierrez
Cody Dobson
Roam
Kaycee Landsaw
Nick Mazzanti
CREDIT
PHOTOGRAPHY
Kaycee Landsaw
