ERNEST W. BAKER
ecommerce website
( )
Role
Concept Exploration
UX/UI Design
Motion Design
ZERO MOTORCYCLES
WEBSITE
( )
ERNEST W. BAKER
ecommerce website
OVERVIEW
The fashion label founded by Reid Baker and Ines Amorim can be seen on the red carpet worn by the likes of Pharrell Williams, A$AP Rocky, Harry Styles, Justin Bieber, and more. Our goal was to reflect their impeccable taste and style in their brand's digital experience.
ROLE
Concept Exploration
UI/UX Design
Motion Design
CREATIVE DIRECTION
Reid and Ines have earned a reputation for their innovative fashion direction, and we wanted to explore how we could translate their aesthetic into the digital space through typography, layout, and motion.
Scope
Typography
Motion
Visual Direction
WEBSITE
The website combines a gallery of the brand's work with a shopping experience. The site's motion design enhances the overall experience and complements the brand's mood.
Scope
UI/UX Design
Motion Design
RESULTS
The project was a perfect match for our team, and we enjoyed exploring different directions and possibilities. Their fashion and photography work is perfection! It was a thrill to work with.
CANVAS
Kaleena Chung
Javier Estrada
Ernest W. Baker
Reid Baker
Ines Amorim
CREDIT
PHOTOGRAPHY
Vladimir Kaminetsky
