MCGEE & CO.
ecommerce website
( )
ALIVE
Branding, App, Website
( )
Role
Links
Strategy
Branding
UI / UX Design
Web Development
App Development
MCGEE & CO.
ecommerce website
OVERVIEW
McGee & Co is an industry-leading provider of home goods, founded by Shea and Syd McGee of Studio McGee. Throughout the years, we have collaborated with their e-commerce team to design a digital system, enhance their e-commerce experience, and develop their custom Shopify theme to support their ongoing growth.
Role
Brand Style Guide
UI/UX Design
Digital Design System
Web Development
Links
BRAND IDENTITY
The McGee team came to us with a logo but needed help with the creative direction of the identity and everything that surrounded it. We expanded the identity and added an extensive digital design system to give guidance to the in-house team.
Scope
Logo
Typography
Color Palette
Brand Assets
Brand Style Guide
Motion Direction
Results
The McGee and Co. store is massive, with many products, visitors, and buyers. The launch of the new site came at a exciting time. Shea had just launched her collaboration with Target along with her new show “Dream Home Makeover” on Netflix. The design system was ahead of it’s time for their internal team. Finally the overall performance of the site improved both technically and financially.
Canvas
Matt Mason
Jose Gutierrez
Dan Tetzl
Jereme Woo
Chelsee Durfey
Kaleena Chung
Cody Dobson
McGee & Co.
Josh Batchelor
Heidi Sandoval
Daniela Camboni
