Peter Reed creates the very finest linens, hand-crafted in England with only the best materials for over 150 years. They worked with our team to completely redesign and develop their website from the ground up.
Peter Reed is a 150-year-old company that has hand made everything they produce since day one. This was huge, unique, and something that sets Peter Reed apart from a crowd of many.
The Peter Reed team asked us to help with the bespoke services experience. Many customers had no idea they even offered some of the services. We wanted the Bespoke section to have a slightly different function than the rest of the site. This would allow each service to stand out and increase overall conversions for the bespoke services.
Peter Reed is a global brand with buyers from all over the world. We quickly learned that the terminology was not universal, so we created an interactive page to help all users understand how they can buy the perfect set of linens.
After the site launched overall traffic, conversion, and cart sizes increased. The brand expanded into a physical store in New York and created partnerships with like-minded brands. The site also received some recognition for the UI/UX design. After the project we all wanted to upgrade our bedding and move to northern England. We'll see you all at the Pub!