Cardiff Snowcraft creates handcrafted snowboards inspired in every detail for some of the highest adventures. The Cardiff team asked us to create an ecommerce experience that matched their mantra. “Stand in high places”.
We wanted to create a way users could pick a board that matched their riding style. We worked with the Cardiff team to create a spectrum. The spectrum is an interactive board selector that shows different types of riding. It starts with the sketch of the board on hover the graphic appears then click to go to the PDP. On the PDP they could make the last few buying decisions and checkout. This creates a different shopping experience that keeps the user informed while making confident purchasing decisions.